Author Archive

It’s been a long time coming, but we can finally get teams, clients and partners back together for summer events and parties that can take place in the real world – hurray! It’s been a minute since physical venues have been needed for events, so we asked our Venue Services Manager, Katherine West, to talk [...]
What will the comeback of incentive travel look like? We caught up with Account Manager Stephen Wallbridge to get his take… I think a lot of clients are wondering about incentive travel and how it will come back. This is certainly something that is a big part of conversations we are having with them right [...]
Over the last couple of months, we have explored the different types of hybrid events, from product launches through to showrooms. As we culminate this series, we take a look at the vital elements planners need to consider when adopting the hybrid format for conferences. As we have revealed along the way, taking an event [...]
We’re going out on a limb here, but this time lockdown easing feels different, right? It almost feels like this time around might be the last. *Please let it be the last*. Of course, while we can’t predict what’s coming down the line, we can keep a positive outlook and ride the momentum of what [...]

In the second part of our hybrid events in action series, we take a look at showroom and exhibition-style events. In this feature we discover how adopting a hybrid strategy for these types of experiences can support organisations in their lead generation efforts and help build healthy sales pipelines. An Alternative to Exhibitions and Trade […]

The 8th March 2021 marks International Women’s Day 2021. To recognise a day dedicated to celebrating everything about women and their achievements and ambitions, we asked the team at In2 to share more about the women who have inspired, influenced, informed or had an impact on them in their lives. Here’s what they had to [...]

Looking to implement a gamification strategy into your next virtual or hybrid event? You’ve come to the right place. Not only is gamification a fantastic way to keep virtual attendees engaged, but it’s a smart way to increase information absorption and boost energy and excitement within the live experience. Check out our ‘Six Step Gamification […]

If the last year has taught us anything, it’s that the ability to be resilient and adapt to change is crucial to survival. And, while times are still unpredictable, there’s an undeniable and exciting undercurrent of optimism and positivity within the events industry, and an unstoppable momentum to move forward and welcome the next chapter [...]

When real-world events make their comeback, they won’t be as they once were. Moving forward and thinking ahead, we have created a series of blogs to highlight how the hybrid event format can be practically applied to event marketing strategies. In part one of the series, we focus on the ‘Hybrid Product Launch’ event… Product […]

2020 got a hard wrap, and with good reason. But instead of looking back, let’s set our sights on the year ahead, as we share the top sporting events that we *hope* will be making a comeback in 2021. Olympic and Paralympic Games After a lot of speculation as to whether they would or wouldn’t [...]


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