6 Step Gamification Strategy

Looking to implement a gamification strategy into your next virtual or hybrid event? You’ve come to the right place.

Not only is gamification a fantastic way to keep virtual attendees engaged, but it’s a smart way to increase information absorption and boost energy and excitement within the live experience.

Check out our ‘Six Step Gamification Strategy’ for some top tips on how to get the most out of your game-inspired initiatives…

  1. Promote Participation

    Integrate gaming across the entire event to promote participation wherever attendees are within the virtual platform. Customised to the respective environment, visual cues are a fantastic way to keep delegates hooked.

  2. Link Action to Objectives

    Whatever action you are asking attendees to take as part of the in-platform gaming, ensure that as well as creating engaging fun you are driving actions that deliver actions aligned to event objectives.

  3. Put Attendee Attention to the Test

    Be tactical with how you award points. Think about what you want attendees to take away from event sessions and generate gaming tasks that puts their new-found knowledge to the test.

  4. Point Parameters

    Make sure the way points are earned is fair and logical. Once an attendee has completed a challenge, ensure parameters are in place to award points on only one occasion. This will encourage the audience to participate in as many challenges as possible to accumulate more points, which in turn means greater engagement with event content.

  5. Prize Distribution

    Motivate the majority with prizes that recognise performance and participation at all levels. Tiered rewards can work well and provide everyone with an incentive to collect points and redeem prizes.

  6. Points Mean Prizes

    Get strategic when selecting prizes; think about the audience and what is likely to motivate them to rack up points. What individual prizes would up the ante of the competition? Could a prize that benefits the wider organisation be the ticket? The key to success is offering a prize that warrants invested participation.

Interested in finding out more about gamification and how to take your experiences to the next level? Get in touch with the team and let’s discuss how we can help you achieve events that create an unforgettable connection with your audience.