Corporate Incentive Travel And Why It’s A Must

Incentive travel is on the rise, and there’s good reason behind this increase in popularity. The very notion of incentivising people with incredible trips around the globe, has the ability to ignite excitement and stimulate action from your target audience. This reaction is perfect to fuelling motivation, maximising engagement, fostering loyalty and combating workforce attrition – sounds like a pretty powerful commercial tool, right? Need more convincing…read on.

Making Them Work For Your Audience

Corporate travel incentive programmes can be a strategic solution to rewarding, recognising and providing your employees or partners with bespoke, enriching, once-in-a-life experiences that work to drive the behaviours required to achieve your business objectives.

With so many travel incentive options, programmes can be designed specifically to foster the results and outcomes that need to be delivered. With the world as your oyster, it’s about understanding the audience you want to appeal to and harnessing their motivations in creating memory-making trips that will hit the mark.

A Holiday With Real Benefits

Incentive trips are far more than just a holiday and superfluous spend on budget. There’re so many business benefits to be realised from well-designed programmes. The return on investment from generating a motivated and engaged employee culture, developing internal and external relationships, optimising business productivity and performance and cultivating brand advocacy, should not be underestimated.

As well as being enjoyed in the moment, the positive effects of incentive getaways can also have a long-term impact on those that attend; even after arriving back onto home soil, tangible results can be realised that align with key business objectives.

When it comes to incorporating incentive travel as a part of a wider marketing strategy, many decision makers are pushing scepticism aside and realising the cost-benefit of creating targeted experiences outside the working environment, and how they can work to propel their organisations forward.

Money vs Experience

Cash rewards will always have a place in the incentive mix, but money can’t buy experiences are incredibly sought-after, and can offer more intrigue and anticipation than the arrival of money into a bank account. Unique destinations and innovative itineraries, that give attendees the feeling of true exclusivity, help build long-lasting memories for those who have earned their place to be part of the incentive. These experiences can root long-term positive associations and relationships with your business that financial benefits, used in isolation, may not be able to achieve.

What’s more, a break away from the stresses and pressures of everyday life, gives beneficiaries the chance to relax, unwind and rejuvenate. Why is this important? At a time where employee wellbeing is a prevalent topic, constructing incentives that incorporate activities that can alleviate stress and restore a sense of balance, means that delegates will go back to their roles with a fresh and healthy mindset, eager to perform for your organisation in a way that will secure them a place on future incentive excursions.

The Right Exposure

Curating incredible incentive programmes can initiate a tangible buzz; this can go a long way in generating good public relations internally and externally for your organisation. Shouting about the standout elements in your incentive scheme through engaging and captivating marketing, can really help build momentum around the incentive campaign and get people talking about your company, building good perceptions of your brand and cultural ethos.

In a social media world, where people love the opportunity to share their Insta-worthy moments, you can make sure that when guests are posting they’re also mentioning you in their adventure snaps, by promoting your company handle and the use of predefined event hashtags. The sharing shouldn’t end there either; during and after the trip you should also work to maximise exposure of incentives via your own business communication channels, this activity will go even further in optimising the awareness of the fantastic travel events your company invests in for their people.

What are you Waiting for?

The In2Events incentive team are ready to help you realise the true power of incentive travel. With all your needs and specifications in mind, we design awe-inspiring programmes, that will get you the results you want. Talk all things Incentives with the team today: Call 02392 320 581 or email: info@in2events.co.uk