Events: Let’s Get Digital

In today’s current climate, the opportunity to execute your events virtually could reduce the need for international travel and become a strategic and cost-effective way to continue communicating with your customers internally and externally.

The recent outbreak of the Coronavirus has seen a number of events cancelled, but this doesn’t have to restrict the opportunities you have to meaningfully engage with your audience. Don’t waste precious content that you’ve spent months creating, curating and producing – be resourceful and use it differently.

Of course, live face-to-face interactions are invaluable and can’t be replaced, but virtual events – in their various formats – are conducive alternatives to facilitating interactions with customers, colleagues, partners and prospects across the globe.

Exploring the Virtual Side of Events

Whilst the health and wellbeing of customers, prospects and employees is paramount, 2020 event plans don’t have to come to a standstill. Migrating your content online and creating a virtual event presence gives your business a digital platform to communicate from and an extended worldwide reach.

Live-streaming plenary keynotes, demonstrations and product launches allows your organisation to invite people to attend and view event sessions from wherever they are in the world. As well as live-streaming, virtual remote meetings, webinars and webcasts are other digital event solutions that can host presentations and expedite real-time interactions with participants. What’s more, recorded content can also be made available on-demand, maximising the potential for information and key messaging to be shared with audiences, in a way that can be easily accessed and consumed conveniently.

Going digital isn’t radical. With technology such a pivotal part of today’s culture, audiences are already accustomed to using digital mediums and are happy to operate within virtual event spaces and digest compelling, high-quality event content in a digitalised format.

Creating digital events, doesn’t just mean replicating the physical event experience and broadcasting it over the internet. In fact, you might not think it, but taking your events online and tailoring them appropriately, can enhance engagement and provide valuable insights; allowing you to get to know and understand your audience on a more granular level.

For example, live webinars can integrate polls, Q&A chat capabilities and live message boards, all functions that enable presenters to digitally connect and participate in live dialogues with attendees. Data can also be collected from the respective digital platforms to gauge how your participants have digested and behaved towards content – analytics that can be used to inform follow-up business actions.

So, what’s next?

Talk to In2Events today and find out how we can manage the digitalisation of your events. Our agile approach will help you to maintain momentum around your event schedule, while our collaborative way of working will ensure you deliver captivating digital event content, that resonates powerfully with your customers. We’ll help you boost engagement, inspire action and leverage measurable results and ROI. Don’t let anything become an obstacle to your event ambitions. Call: 02392 320 581 or email: info@in2events.co.uk