The Virtual Switch

The events sector has undergone somewhat of a digital transformation in the last 6 months. Prior to 2020, none of us could have foreseen the lifeline that virtual events would provide businesses during this global pandemic. The switch to virtual has unlocked possibilities for many companies and enabled them to continue implementing their communication plans; something the team at In2 HQ have been instrumental in facilitating.

While large-scale face-to-face events and meetings are temporarily off the agenda, we’ve been leveraging our virtual event know-how to empower clients, existing and new, with the opportunities that virtual event solutions offer. Just like there’s more to a live event than selecting a venue, we’re helping clients understand that building an experience online is about so much more than selecting a platform (although that’s important too).

As with all our projects, we take a collaborative approach and work through a consultative process to establish scope, devise effective strategy, and create immersive, engaging virtual experiences that align with our clients’ goals.

It’s really about knowing what’s out there and what it is that will make events, whatever their setting, unmissable. We believe the screen between businesses and their audiences is a catalyst for innovative ways to tell stories, convey messaging and move brands forward. From webinars, virtual conference summits and virtual exhibitions, through to virtual team building events and the creation of bespoke branded, fully immersive virtual worlds, the team have been busy building a whole range of digital experiences that each take audiences on unique, interactive journeys, designed to engage and deliver valuable business outcomes. Of course, digital events were already part of our service offering, but this unexpected time has been an exciting opportunity for the whole team to reimagine what’s possible through virtual experiences.

Despite being a turbulent period for the events industry, the surge in harnessing the latest technology to drive audiences online will undoubtedly leave a positive legacy and pave the way for a new era in events. By demonstrating the emotional connections and results that can be fostered in a digital environment, and with the return of in-person events edging (slowly) closer, hybrid events are sure to be a mainstay in event strategies; unleashing potential for businesses to transform their go-to-market approach.

So, however and whenever live events make their comeback, one thing’s for sure: digital event formats are here to stay, indefinitely.

With so many digital event solutions and technologies available out there, virtual events can seem daunting and it can be difficult to know where to start. Nothing should get in the way of moving your brand forward; let us help you navigate the virtual event world and deliver unforgettable, emotive digital experiences that put people at the centre of every interaction. Book a free virtual event consultation session with In2 now.